Tiger Brokers Singapore, a leading online brokerage firm regulated by the Monetary Authority of Singapore, celebrated another successful edition of its flagship event,Tiger Trade Experience 2025: What’s Your Secret Sauce, which drew over4,000 attendees across the weekend of 22 to 23 November at Plaza Singapura.
Formerly known asWhat Would Tiger Do (WWTD), the event was rebranded as Tiger TradeExperience this year to reflect Tiger Brokers’ broader mission of making investing more interactive, accessible, intuitive, and community-driven. Since its inception in 2022,WWTD has received strong support from the investing community, growing year on year into one of Singapore’s most anticipated retail investor events.
In the lead-up to the event, Tiger Brokers engaged visitors with a playful online quiz that invited them to discover their “secret sauce” as an investor. Participants could find out whether they were the dependable Salt, the sharp and punchy Wasabi, or something bolder like Sambal Chilli, uncovering their strengths, quirks, and unique trading style. The quiz offered a fun and interactive taste of what was to come at the live Tiger Trade Experience, helping to build excitement and anticipation among retail investors.
Blending finance with fun, the immersive pop-up transformed Plaza Singapura’s atrium intoTastemakers Corp—a whimsical “sauce empire” where investing met creativity, curiosity, and play. Visitors explored interactive missions, tested their trading reflexes, and discovered their own “secret sauce” for success in the markets.
Key highlights included:
Tastemakers Corp Challenge: Participants conquered a series of interactive missions likeDeliver the Goods and Flip-the-Pan, earning exclusive Tiger reward sand bragging rights
Tiger Innovation Lab: Guests got hands-on withTiger Trade and metTigerAI,Tiger Brokers’ intelligent investing sidekick that personalises portfolio insights and decision-making tools.
Tiger PLAYce: The crowd-favourite zone where visitors took on life-sized Jenga anda giant human claw machine to win limited-edition Tiger swag.
Many visitors who experienced Tiger Trade for the first time went on to explore its in-app tools, including TigerAI-Tiger Brokers’ AI trading assistant built for retail investors. The increased interest in these tools reflect a growing appetite among retail investors to learn and experiment in an approachable way. These results also underscore Tiger Brokers’ mission to make investing smarter, simpler, and more rewarding for all, by turning complex financial concepts into experiences that educate, entertain, and empower.
“Investing has often felt intimidating for many beginners-and that’s something we want to change,” saidIan Leong, CEO of Tiger Brokers Singapore. “With Tiger Trade Experience2025, we’re pivoting our approach to reach investors where they are-through experiences that are engaging, playful and relatable. By blending learning with fun, we’re showing that investing doesn’t have to be daunting, but something you enjoy exploring.”
“The idea behind ‘What’s Your Secret Sauce’ came from wanting to make investing feel more personal and expressive,” added Ernest Teh, Associate Director of Marketing, TigerBrokers Singapore. “Everyone has their own flavour when it comes to investing. Some are bold, others are steady, and we wanted to bring that to life in a way that’s hands-on, light-hearted and immersive. It’s finance made fun and meaningful.”
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