Spotify continues to create some of the industry’s most innovative B2B campaigns, now dropping an album made for marketers, agencies and brand decision makers!
Launching across several markets, including Australia today, Tunetorials is a first-of-its-kind B2B campaign that transforms media-buying how-tos into original songs and music videos! The campaign, created with FCB New York, includes six original tracks featuring emerging artists, each translating real advertising planning solutions into tunes you can stream, watch as music videos, and even spin on a limited-edition vinyl.
Each track covers a core planning lesson—like running a multi-format campaign or driving ROI—and shows how Spotify’s platform delivers powerful and measurable results across the funnel. On Spotify, pairing audio, video, and display can drive up to 90% greater sales lift than audio alone, while tools like the Spotify Pixel help brands measure and optimise performance with ease.
For marketers, the album is more than a playlist. Tunetorials seeks to turn education into a cultural moment, making learning about advertising on Spotify sound as good as discovering new music.
Spotify ANZ Head of Sales, Adrian Bingham, said: “Tunetorials is the latest innovative B2B piece from Spotify, created around a simple concept: what if learning about Spotify Advertising could be as fun as using Spotify? We know Spotify advertisers love creativity and music, so we met them there, transforming how-to lessons into original songs and music videos!
Tunetorials is a surprise-and-delight campaign that blends education with entertainment, so learning doesn’t feel like a chore. Ultimately this campaign showcases the full power of our platform by inspiring brands and agencies to see Spotify’s suite of ad solutions in a whole new way.”
Beyond the brand-new music, the campaign features two animated music videos (here & here) and a live action film (here) produced by FCB New York, along with a limited-edition vinyl that puts the soundtrack to success on Spotify directly into the hands of brands and marketers. Each track will also be adapted into short-form :15 and :30 ads, running across Spotify, LinkedIn, Meta, and YouTube.
The campaign comes on the heels of the Cannes Lions Grand Prix-winning Spreadbeats Campaign, and Tunetorials continues Spotify’s and FCB New York’s track record of showcasing the power of Spotify Advertising through unexpected experiences. Full track listing below.
You can also listen to the full album on Spotify, and visit ads.spotify.com to watch the music videos. Additional details on the new campaign can be found on Spotify’s For the Record, and you can check out the full track listing below as well.
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