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Marketing In Asia > Blog > Press Release > BEYOND THE VALLEY CELEBRATES HUGE 10TH BIRTHDAY EDITION WITH RETURN TO BARUNAH PLAINS
Press Release

BEYOND THE VALLEY CELEBRATES HUGE 10TH BIRTHDAY EDITION WITH RETURN TO BARUNAH PLAINS

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Last updated: 2025/08/19 at 7:26 AM
MIA Editor
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Beyond The Valley
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Australia’s premier multi-day festival, Beyond The Valley, is officially returning this year for its 10th birthday edition, taking place once again at the stunning Barunah Plains from 28th December to 1st January. 

Presented by Untitled Group and triple j, and supported by Visit Victoria, BTV has grown into one of Australia’s longstanding summer rituals for tens of thousands of music lovers worldwide.

This year’s huge milestone event promises to be the most exciting yet, with Australia’s largest camping festival set to celebrate all of their unforgettable summer memories with fresh, one-of-a-kind experiences built on everything fans have come to know and love.

Having released a small teaser on socials yesterday, the festival officially launches today across social media. Set in a grey corporate dystopia, BTV’s launch campaign video follows office workers stuck in a lifeless routine until whispers of a hidden exit begin to spread. An evolution of last year’s theme, Life in Technicolour, the campaign taps into the universal need to escape and reconnect with the freedom, celebration and joy that BTV uniquely offers. As the final frame shows the words It Gets Better – an ode to the accompanying track by Kettama, heard only as a brief tease – the message is clear: Beyond The Valley is back.

Fans can expect the festival’s three main stages to return bigger and better than ever, with a reimagined Valley Stage designed in collaboration with UK-based creative studio Vision Factory, a newly revamped Dance Dome, and the return of the iconic Dr Dan’s.

Untitled Group Co-Founder and Managing Partner, Filippo Palermo, said: “Reaching Beyond The Valley’s 10th edition is something we’re incredibly proud of. What started as an idea between a few mates has grown into one of Australia’s biggest and most unique events, welcoming tens of thousands each year from across the country and overseas.

This year we’ll be celebrating the music, art and community that has shaped the festival into an important piece of Australian culture. Our team is excited to share the biggest and most innovative BTV production to date.”

A host of new experiences and activations will also debut at Beyond The Valley this year, led by The Lounge Room – a vibrant new space born from the original Podcast Stage – set to host everything from the festival’s beloved podcast programming presented by The Daily Aus and in-depth conversations, to an evening cinema experience and more. POOF DOOF returns with Cirque Du Slay, bringing nightly DJ sets, drag icons and the legendary Yummy crew. Vanessa’s Place, powered by the TAC, will also feature as part of the expanded on site experience with a dedicated chill zone as well as interactive games and activities, while The Palms Pool House, (a reinvented version of the former Beach Club) will offer punters a place to take a rest, cool off and refresh. 

Festival favourites return in full force once again, with Jack Daniel’s House Party, Red Bull Unforeseen and Smirnoff Schmall Klub all set to evolve even further, with immersive party experiences, surprise twists and bigger, bolder activations, while The Sanctuary, presented by QV Ceramides, expands its offering, presenting a restorative oasis and a refreshed wellness program featuring meditation, massages, saunas, cold plunges and everything needed to hydrate, refresh and recover.

Following its successful premiere last year, The Valley Club once again offers an elevated members-only experience. Resort-style features, including a private bar, beauty station, badminton court and shaded al fresco lounging, shape a Summer playground of premium festival pleasures.

Beyond The Valley’s accommodation options return this year with more on offer than ever before, from General and Premium camping to Pre-Pitched tents, plus Lux Camp packages with exclusive access to the Valley Club and the all-new Signature Package for attendees wanting to take their experience to the next level. For those staying off-site, hotel packages and daily transport options are also available to ensure easy access throughout the festival.

Festival Entry Tickets will be available in 4-day, 3-day, 2-day and NYE-only options. Single Day Festival Entry tickets will also be returning, giving more flexibility to those wanting a taste of the BTV experience without the full weekend commitment.

Ticket + Car Pass bundles will also return after launching to great success last year, offering a streamlined purchase process for groups.

Fans can also secure tickets now and pay later via Afterpay, Zip Pay or Laybuy, making the lead-up to New Year’s smoother than ever.

This year’s event is presented by Untitled Group and triple j and is proudly supported by Visit Victoria, helping showcase the very best of the state’s music, culture and summer spirit.

Set on the lands of the Wadawurrung and Eastern Maar Peoples, Beyond The Valley will once again deliver a genre-blending lineup across world-class stages, with site-wide installations, immersive moments and pop-ups throughout. Having hosted artists like Tyler, The Creator, Peggy Gou, Central Cee, RÜFÜS DU SOL, FISHER, Nelly Furtado, KAYTRANADA and more, its 10th edition is set to be the biggest and boldest New Year’s celebration yet.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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