Cohesity, the leader in AI-powered data security, today introduced the Cohesity Aspire Partner Program, a new, unified framework built for the modern partner landscape. Aspire aims to simplify how partners across diverse business models and routes to market can engage with Cohesity to drive profitability, unlock new revenue streams, and access certifications and training.
“The Cohesity Aspire Partner Program reimagines how we do business with partners and enable them to succeed,” said Mike Walkey, senior vice president, Global Partner Sales, Cohesity. “We’ve taken a future-forward approach. This empowers faster growth, profitability, and opportunities to stand out in today’s competitive market. It also provides flexibility for partners to ease into emerging technologies like AI or make future shifts in their business model. Just as important, we’ve intentionally designed Aspire with customers in mind to ensure they have complete confidence in knowing their solution is being provided by a proven and trusted Cohesity partner.”
“Organisations across the ASEAN regioan — from mid-sized enterprises to large government and commercial sectors — are rapidly modernising their IT environments while facing a sharp rise in cyber threats. Our partner ecosystem plays a vital role in helping customers enhance their cyber resilience, and our new Aspire Partner Program reflects Cohesity’s strong and growing commitment to our partners across the ASEAN region. Aspire delivers the tools, flexibility, and future-ready framework partners need to grow, respond to evolving customer demands, and harness technologies like AI — all while delivering trusted, secure solutions our customers can rely on.” said Peter Hanna, VP Channel and Alliances APJ, Cohesity.
The Cohesity partner ecosystem encompasses all partner types including Resell, Manage, Integrate, Distribute, OEM Hardware, Embedded OEM, Technology Partners, and Cloud Marketplace. Aspire participants can qualify for Premier, Preferred, or Associate tier levels with corresponding benefits. The umbrella program also features an authorised distributor component geared towards bringing more value to Cohesity resellers. All facets of the program are aimed at providing a modern, integrated, built-for-scale experience, starting with a centralised, easy-to-use portal that serves as the gateway to resources and enablement tools.
Underscoring Cohesity’s commitment to accelerating partner success, the program represents an investment in partners across three dimensions:
- Profitable growth – offers competitive margins, rewards for partner-sourced deals, and performance-based incentives to support partners at every stage of the sales cycle, including joint-go-to-market execution, co-selling, co-branding, pipeline sharing, and marketing and demand generation resources.
- Technical strength – facilitates role-based partner learning opportunities and exclusive Cohesity Accreditations. Multiple certifications further allow technical professionals to demonstrate their Cohesity data management skills and mastery for real-world environments. A special Cohesity Aces program additionally recognises top technical partner experts and brings them into the heart of Cohesity innovation with privileged access, hands-on virtual labs, and more.
- Differentiation – provides multiple paths for expanding partner services and tapping into new revenue streams through partner-delivered professional services, authorised training partner certification, or building and bringing new solutions to market with Cohesity as a Professional-level or Elite-level Cohesity Technology Partner.
“As businesses across Singapore and ASEAN accelerate their digital transformation, data resiliency and security against ransomware and cyber-attack has become a top priority. Cohesity’s commitment to the region and its innovative, AI-driven approach to safeguarding and recovering data sets a strong foundation for long-term success,” said Jacqueline Chay, Chief Operating Officer, AsiaPac Technology Pte Ltd. “We’re proud to strengthen our partnership and look forward to working together to deliver scalable, resilient data security solutions that help organisations thrive in an increasingly complex cyber landscape.”
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