CoachHub, leading global digital coaching platform, today announces AIMY™, an innovative AI coaching solution that redefines workforce development by delivering continuous, tailored learning to employees at all levels. AIMY™ reflects CoachHub’s track record of innovation and commitment to evidence-based coaching practices.
Created with CoachHub’s deep expertise in coaching, behavioural science, AI, and a built-in technology collaboration with Microsoft, this transformational AI solution enables organisations worldwide to enhance employee performance, engagement, and professional development while delivering reliability, scalability and compliance to the entire workforce.
AIMY™ redefines AI-driven coaching by acting as an active partner, not just a reactive tool. Unlike traditional generative AI, AIMY™ leverages established coaching frameworks to guide purposeful conversations, align with company objectives and unlock transformative moments. Fully customisable, AIMY™ adapts its voice, personality and approach to meet individual preferences while fostering authentic connections that inspire growth and trust. With 24/7 availability, multilingual support and seamless device compatibility, AIMY™ bridges organisational goals and personal development, delivering measurable results and empowering employees to thrive in today’s dynamic business environment.
“We are entering a new era of professional empowerment — the people era, where every employee can have their own coach and access personalised learning and development resources,” said Matti Niebelschütz, CEO of CoachHub. “AIMY™ is about breaking barriers and democratising professional growth at a global scale. By aligning coaching with core values and strategic objectives, this innovation helps individuals unlock their potential while enabling organisations to retain and cultivate extraordinary talent and achieve lasting success.”
AIMY™ builds on CoachHub’s six-year legacy of innovation and real-world results from serving more than 1,000 global organisations and working with a community of over 3,500 of the world‘s leading business and executive coaches. Powered by CoachHub’s research and insights and its dedicated AI unit, the personalised experiences delivered by the solution have been validated by certified coaches and top experts, including CoachHub’s Science Council and the International Coaching Federation (ICF).
Powered by Microsoft Azure, AIMY™ uses Azure AI Foundry to deliver coaching experiences while ensuring secure, GDPR-compliant data protection with optimised efficiency and scalability. Azure’s infrastructure minimises latency and enhances cost-effectiveness, while AIMY™ seamlessly adapts to evolving business needs, empowering organisations to scale workforce development with confidence.
Expert guidance on best practices from Microsoft further solidifies AIMY™’s position as a reliable, future-ready AI solution.
“CoachHub’s AI Coach AIMY™ fills a critical gap in the professional development landscape, providing organisations with a personalised, intelligent solution to address a growing skills shortage and rapid technological transformation,” said Jason Graefe, Corporate Vice President, ISV and Digital Natives at Microsoft. “By building on Microsoft Azure’s scalable, secure, and compliant infrastructure, AIMY™’s coaching experiences enable companies to maintain a competitive edge in an increasingly dynamic global marketplace.”
By democratising coaching across entire workforces worldwide, AIMY™ helps companies balance workforce investment with budgeting, fostering a culture of continuous learning that strengthens employee engagement and overall business performance.
“AIMY™ will significantly improve and enhance the overall experience of our people. It will help them boost their productivity and performance by offering a personalised AI coach available to them 24/7,” said Carlos Delgado Conde, Director HR Planning & Development Europe at CEMEX. “AI coaching will help us scale this solution to a wider audience across the company and enhance their overall coaching experience.”
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