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Marketing In Asia > Blog > Marketing > Branding > Ultifresh: Setting the Gold Standard in Sustainable Fashion and Corporate Responsibility
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Ultifresh: Setting the Gold Standard in Sustainable Fashion and Corporate Responsibility

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Last updated: 2025/01/09 at 9:39 AM
Hiren Lakadiwala
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Ultifresh Setting the Gold Standard in Sustainable Fashion and Corporate Responsibility
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Ultifresh, a trailblazer in sustainable apparel, is redefining how the world perceives fashion and environmental responsibility. Founded in 2018 by Frank Yap and Gerald Eng in Singapore, Ultifresh has rapidly ascended to prominence, offering innovative, eco-friendly solutions that merge style, durability, and affordability.

The brand’s flagship anti-odour and anti-bacterial technology, designed to reduce water usage by enabling longer wear between washes, is a testament to its commitment to sustainability. Customers can save up to an astonishing 986 litres of water annually, making Ultifresh apparel a smart choice for eco-conscious individuals and businesses.

A Global Partner in Achieving ESG Goals

Ultifresh’s impact extends beyond individual consumers. The company has collaborated with leading global brands such as Honda, Samsung, and Audi to provide eco-friendly uniforms that align with corporate ESG (Environmental, Social, and Governance) objectives. These partnerships underscore Ultifresh’s role as a trusted ally in driving sustainable practices across industries.

Making Sustainability Affordable

Recognizing the importance of inclusivity in sustainability, Ultifresh has launched an exclusive promotion for distributors. This initiative ensures that affordability does not become a barrier to adopting eco-friendly apparel, bringing sustainability within reach for businesses of all sizes.

Frank Yap, Co-founder of Ultifresh, highlights the brand’s mission:

“We believe sustainability should not be a luxury but a norm. Our goal is to provide apparel that’s not only kind to the earth but also accessible to everyone.”

Also Read: East Ventures Charts a Resilient Course for Southeast Asia’s Economic Growth and Innovation in 2025

Innovating for a Greener Future

Ultifresh’s products are engineered with anti-microbial properties that eliminate 99.94% of odour-causing bacteria, making them a safer and longer-lasting choice. This technology, coupled with the brand’s commitment to quality, has made Ultifresh a preferred partner for a wide range of industries. From automotive leaders like Audi to tech giants such as Intel and Meta, Ultifresh has built a reputation for delivering excellence.

Gerald Eng, Co-founder of Ultifresh, shares the vision behind the brand’s success:

“Our journey is driven by a passion for creating apparel that merges functionality, sustainability, and affordability. Ultifresh represents a future where businesses and individuals can contribute to a greener planet without compromise.”

About Ultifresh

Ultifresh, headquartered in Singapore, is a leading sustainable apparel manufacturer. With a presence across Malaysia, Singapore, and beyond, the brand is dedicated to empowering businesses and consumers with innovative, eco-friendly clothing solutions. By combining cutting-edge technology with a commitment to affordability, Ultifresh is championing a global shift toward responsible fashion.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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TAGGED: anti-bacterial clothing, corporate responsibility, eco-friendly apparel, ESG Goals, Sustainable fashion, Ultifresh, water-saving technology

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    Hiren Lakadiwala January 9, 2025 January 9, 2025
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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