Singapore, October 23, 2024 – In an exciting collaboration, Audi Singapore has teamed up with Burnt Ends Hospitality Group to introduce a fresh and delectable concept to the city: Audi X Burnt Ends Bakery, set to open at the brand’s new lifestyle destination, Audi House of Progress Singapore, located at Cross Street Exchange. This partnership brings to life a unique fusion of culinary craftsmanship and automotive excellence, with German-inspired baked goods at its heart.
The Audi X Burnt Ends Bakery is designed to offer a full-day dining experience, blending the culinary artistry of Burnt Ends Bakery with Audi’s commitment to innovation and quality. Spearheaded by Chef-Owner Dave Pynt, the bakery will feature reinvented German classics such as pretzels, Bavarian beer-battered waffles, and a creative take on the iconic currywurst. Guests will also enjoy a coffee experience curated by Burnt Ends Bakery, featuring their signature Slayer’s Blend and a robust coffee brew bar.
“We are excited to collaborate with Burnt Ends Hospitality Group to create compelling new experiences for potential and existing Audi customers,” said Markus Schuster, Managing Director, Audi Singapore. “Ultimately, the Audi House of Progress and Audi X Burnt Ends Bakery aim to showcase Audi’s culture and innovation beyond just cars.”
Redefining the Car Showroom Experience
The bakery is set within the Audi House of Progress, Audi Singapore’s immersive space that goes beyond traditional automotive showrooms. Visitors will be treated to a vibrant, casual setting where they can savour unique pastries and experience Audi’s brand philosophy in a new light. The interior, designed by Emma Maxwell Designs in collaboration with Steven Leach Group, incorporates Audi’s signature elements, creating a seamless blend of both brands’ visual identities.
Chef Dave Pynt, celebrated for his modern barbeque innovations, shared his enthusiasm about the collaboration: “Audi is a remarkable brand, known for its innovation and attention to detail, and the House of Progress is the ideal setting. Adding Burnt Ends Bakery to the space brings fresh energy, redefines, and transforms the way people experience a car showroom.”
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A Unique Dining Destination
Scheduled to open to the public in early 2025, the Audi X Burnt Ends Bakery promises to be a lively destination where guests can enjoy expertly crafted food while immersing themselves in the world of Audi. Audi car owners will benefit from exclusive discounts by presenting their car keys, making it an experience tailored to both food enthusiasts and Audi aficionados.
Audi Singapore and Burnt Ends are already discussing future opportunities for collaboration, extending this partnership into events and luxury dining experiences that will take advantage of Burnt Ends’ wider network under Unlisted Collection.
About Burnt Ends Hospitality Group
Founded by Chef-Owner Dave Pynt, Burnt Ends Hospitality Group is known for its wood fire barbeque-focused restaurants, including the acclaimed Burnt Ends, which holds one Michelin star and ranks #65 on the 2023 San Pellegrino World’s 50 Best Restaurants list. The group operates restaurants in Singapore, Jakarta, and the Maldives, continually pushing the boundaries of culinary innovation.
About Audi Singapore
Audi Singapore is part of the Audi Group, one of the leading premium automobile manufacturers worldwide. Audi is known for its cutting-edge technology, commitment to sustainability, and sleek designs, all of which are reflected in the Audi House of Progress, a lifestyle hub showcasing the brand’s automotive innovations.
