KUALA LUMPUR, 15 May 2024 — In a dynamic effort to revolutionize the job-seeking landscape, SEEK (ASX:SEK), the parent company behind Asia’s leading online employment marketplaces Jobstreet and Jobsdb, has launched its innovative ‘Better Matches’ brand campaign in Malaysia. This regional campaign is part of SEEK’s overarching strategy to deliver superior job matches using cutting-edge AI technology.
A Creative Take on Job Matching
Inspired by AI-generated animals navigating the complex jungle of job seeking and hiring, the ‘Better Matches’ campaign aims to illustrate the power of AI in enhancing job relevance and personalization. The campaign, developed in collaboration with Talon Creative, features a series of animated films where animals are placed in mismatched jobs, leading to humorous and unexpected outcomes. These creative visuals are designed to highlight the challenges of job matching and the solutions provided by SEEK’s advanced AI technology.
Unifying Platforms
Across APAC The ‘Better Matches’ campaign coincides with the recent merger of Jobstreet, Jobsdb, and SEEK’s marketplace platforms across the Asia-Pacific region. This strategic move has resulted in a unified platform that leverages SEEK’s AI capabilities to deliver better job matches while maintaining the individual brands of Jobstreet and Jobsdb. The integration aims to enhance the job-seeking experience by providing more personalized and relevant job opportunities.
AI: The Game Changer
SEEK’s new platform deploys sophisticated AI models to assess talent suitability and provide highly personalized job recommendations. By processing data from various sources, including resumes, job ad descriptions, and employers’ past behaviors, the AI technology can swiftly and seamlessly match candidates with the most suitable job opportunities. This advanced matching system is particularly crucial in Malaysia’s evolving employment market, where the demand for specialized skills and tailored job roles is increasing.
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Campaign Highlights
The ‘Better Matches’ campaign is being broadcast across multiple channels, including social media, addressable television, out-of-home advertising, and Jobstreet by SEEK’s owned platforms. One of the campaign’s standout features is the digital wrapping of the TS Law Tower in Kuala Lumpur, which prominently displays the campaign’s branding and messaging.
Vic Sithasanan, Managing Director at Jobstreet by SEEK in Malaysia, explains, “Within the bustling jungle of talent and opportunity, ‘Better Matches’ is a fun and humorous campaign that sheds light on the complexity of job matching. The campaign aims to guide both employers and jobseekers to their perfect fit. With AI as our compass, we embark on a journey of tailored connections, where every match is a step closer to success.”
Impact on Employers and Jobseekers
For employers, SEEK’s AI-driven platform offers significant advantages by providing personalized recommendations based on a comprehensive analysis of candidate profiles and job requirements. This allows for a more efficient hiring process, ensuring that employers can quickly find and recruit the right talent. For jobseekers, the platform’s AI capabilities mean that they receive job suggestions that closely align with their skills, experience, and career aspirations, enhancing their chances of finding the perfect job match.
The launch of SEEK’s ‘Better Matches’ campaign marks a significant milestone in the evolution of job matching in Malaysia. By leveraging AI technology, SEEK aims to simplify the job-seeking process, making it more efficient and personalized for both employers and jobseekers. As the campaign rolls out across various platforms, it promises to reshape the way talent and opportunities connect in Malaysia’s dynamic employment market. To experience the new Jobstreet by SEEK platform, visit jobstreet.com / jobsdb.com or download the app on the Google Play Store or the App Store.
About Jobstreet by SEEK
Jobstreet is the leading employment platform in Southeast Asia, helping people live more fulfilling and productive working lives and helping organisations succeed. It is a subsidiary of SEEK, a diverse group of companies comprised of a strong portfolio of online employment, educational, commercial and volunteer businesses. SEEK is listed on the Australian Securities Exchange and has a strong presence across the APAC region, including six Asian markets – Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, and Thailand – through the JobStreet and JobsDB brands. SEEK attracts over 500 million visits a year in Asia.
About SEEK in Asia
SEEK is a market leader in online employment marketplaces. It has a multinational presence spanning Australia, New Zealand, Hong Kong, South East Asia, Brazil and Mexico. In Asia, SEEK operates the Jobstreet and Jobsdb brands, the region’s leading employment platforms and preferred destinations for candidates and hirers. In addition, SEEK has minority investments in China, South Korea and a number of other countries. SEEK is listed on the Australian Securities Exchange, where it is a top 100 company.
