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Marketing In Asia > Blog > Marketing > Branding > Top Plus Size Models Reshape India’s Fashion
BrandingFashionMarketingPeopleSocietyTrends

Top Plus Size Models Reshape India’s Fashion

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Last updated: 2024/04/15 at 7:08 PM
Dr. Surbhi Sharma
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Top Plus Size Models Reshape India's Fashion
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The world of fashion is having a major makeover, and it’s about time! Plus size models in India are leading the charge and we’re finally starting to see a wider range of beautiful people on the runway and in magazines. This shift towards inclusivity is happening in India too, and it’s more than just a new trend – it’s a sign of changing times.

Meet the Top Plus Size Models in India

top plus size models india
Shreeya (Image source: Pinterest)
top plus size models india
Sakshi (Image source: Vogue India)
top plus size models india
Neha (Image source: Empowering Plus)

Indian fashion is getting a much-needed dose of reality thanks to a group of bold plus size models who are redefining what it means to be successful and gorgeous in this industry. We’re talking about women like Shreya, Sakshi Sindwani, Neha Parulkar, Tanvi Geetha Ravishankar, and Varshita Thatavarthi. These ladies aren’t just rocking the runway; they’re also using their platforms to spread the message of body positivity and inclusivity.

Shreeya Khade, for example, isn’t just a model – she’s also got an engineering and marketing background! She brings a fresh perspective to the fashion world and knows the importance of seeing all kinds of bodies represented in stores. That’s why she teamed up with Style Crackers to make sure their clothes look fabulous on everyone.

View this post on Instagram

A post shared by Sakshi Sindwani (@stylemeupwithsakshi)

Sakshi Sindwani is a social media queen who uses her online presence to challenge the idea of what “beautiful” looks like. She’s worked with big-name designers like Manish Malhotra and Tarun Tahiliani, and her photos have been featured in top magazines like Harper’s Bazaar.

View this post on Instagram

A post shared by Neha Parulkar | Plus & Proud (@nehaparulkar)

Neha Parulkar is another strong voice for body positivity. She works with different fashion brands and gets featured in the media a lot, constantly pushing the conversation about inclusivity in Indian fashion forward.

View this post on Instagram

A post shared by Tanvi Geetha Ravishankar (@thechubbytwirler)

Tanvi Geetha Ravishankar (@thechubbytwirler) and Varshita Thatavarthi’s journeys are proof that things are really changing. Tanvi was part of the very first plus size runway show at Lakme Fashion Week, a huge step towards a more diverse fashion scene. And Varshita’s collaboration with Sabyasachi, a top Indian designer, is another major milestone.

View this post on Instagram

A post shared by Varshita Thatavarthi (@varshita.t)

Big Guys Are in Fashion Too!

The conversation about body positivity isn’t just about women anymore. Plus size male models are becoming more and more prominent in India, which is fantastic news! This shows that the fashion industry is finally understanding that inclusivity means representing everyone, not just women who fit a certain mold.

View this post on Instagram

A post shared by Aru K Verma (@arukverma)

Aru Verma, an actor and model, is leading the charge for plus size men. He models for clothing brands and proves that you don’t need to be super skinny to be successful and stylish in the fashion world.

Rahul Nair, who runs a modeling agency, says the market for plus size male models in India is growing fast. There are still some challenges in terms of people’s attitudes, but things are definitely moving in the right direction. More and more brands are using plus size male models in their print campaigns, especially for both traditional Indian wear and Western clothing. This is a great sign that the fashion industry is becoming more inclusive and reflecting the reality of its customers.

Numbers Don’t Lie: The Demand for Diverse Fashion

The movement towards body positivity and inclusivity isn’t just about being nice – it’s also good for business! All over the world, there’s a huge demand for plus size fashion. In the US, for example, more than 60% of women wear a size bigger than 14. That’s a massive market that fashion brands are finally starting to pay attention to. Experts predict that the plus size clothing market will be worth around US$ 501.35 billion by 2033, which shows just how profitable it can be to cater to different body types.

A study done in the UK in 2021 found that 90% of people felt like fashion ads and models didn’t represent real bodies or people from different backgrounds. This is definitely true in India too. For a long time, there just weren’t any clothes or models for plus size people, even though they make up a big part of the customer base.

top plus size models india
Ashutosh Sharma (Image source: Brandz magazine)

India’s first plus size clothing brand, aLL, made a splash with their “The Big Bold Fashion” show. They featured models of all shapes and sizes, and even had Ashutosh Sharma, one of India’s first plus size models with hearing and speech impairments, walk the runway. This was a major moment for inclusivity in Indian fashion.

The Future is Inclusive

The rise of plus size models in India is a sign of a deeper shift in how we view beauty and fashion. It’s not a fad; it’s a fundamental change towards a more diverse and accepting industry. These powerful models aren’t just changing what we see on runways – they’re changing the core values of fashion itself. By breaking down barriers and working with major brands, they’re redefining what it means to be beautiful and successful in the fashion world.

This movement, fueled by personal stories and undeniable market trends, is a turning point not just for India but for fashion globally. As the industry progresses, plus size models are paving the way for a future that celebrates all kinds of bodies, not just the stereotypical ones. It’s a future where beauty comes in all shapes and sizes, and fashion reflects the vibrant diversity of the world we live in.

Also read: Iconic Old Indian Ads: Top Picks from Decades Past

The growing presence of plus size male models further emphasizes the industry’s commitment to inclusivity. These men are challenging narrow beauty standards and showcasing a wider range of body types. They’re helping to create a more confident and stylish image for men of all sizes, and their success is a win for everyone.

This era of transformation for both male and female plus size models signifies a pivotal moment in fashion history. Inclusivity is no longer a trend – it’s becoming the norm. As this movement gains momentum, we can look forward to a future where fashion celebrates diversity in every form, creating a more realistic and representative industry for everyone. It’s not just about what we wear; it’s about a broader cultural shift towards embracing and valuing beauty in all its forms.

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    Surbhi Sharma April 15, 2024 April 15, 2024
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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