Munchy’s Cream-O, in a heartwarming collaboration with Universal McCann (UM) Malaysia, has introduced the “Munchy’s Cream-O Happiness Box” campaign, aligning with the spirit of World Happiness Day and the holy month of Ramadan. This campaign, a cornerstone of the broader “Choco Happiness ONz Movement,” aims to weave threads of joy and strengthen community ties throughout Malaysia, with a special focus on the lively Ramadan bazaars in the Klang Valley.
Key Highlights of the Campaign:
- Purposeful Connection: Positioned at various Ramadan bazaars, including the famous Stadium Shah Alam bazaar, Munchy’s Cream-O invites individuals to nominate loved ones to receive a Happiness Box filled with delightful treats, enhancing the Ramadan experience with a touch of sweetness and joy.
- A Partnership for Happiness: This unique endeavor is supported by a strategic partnership with foodpanda, ensuring the seamless delivery of happiness right to the doorsteps of nominated recipients, thus intertwining the joy of giving with the convenience of modern delivery services.
- A Symbol of Shared Joy: According to Rina Low, Managing Director of UM Malaysia, the campaign resonates deeply with the essence of Ramadan, a time characterized by communal bonds and the celebration of relationships. The Happiness Box serves as a tangible expression of these sentiments, utilizing the universal appeal of chocolate to uplift spirits and spread happiness.
- Spreading Happiness Far and Wide: Karen Ong, Senior Marketing Director at URMunchy’s, emphasizes the mission to sow the seeds of happiness across the nation. With a target of delivering 500 Happiness Boxes over five days, the campaign seeks to energize the Ramadan spirit, fostering a sense of community and shared joy.
Also Read:MS Dhoni’s IPL Legacy: Exploring Iconic Ads as He Passes CSK Captaincy
This initiative not only highlights the importance of kindness and generosity during Ramadan but also showcases the innovative ways in which companies can engage with communities, creating memorable moments of happiness and connection.
