SPORTFIVE Continues as IWF’s Exclusive Media Rights Agency Through 2024-2028
In a significant development for the world of weightlifting, the International Weightlifting Federation (IWF) and SPORTFIVE have rekindled their alliance for the Olympic cycle spanning 2024 to 2028. This renewal entrusts SPORTFIVE once again with the exclusive rights to globally broadcast the pulse-racing events of the IWF.
A Synergy of Success and Innovation
This extension is born out of a successful initial collaboration. German-based SPORTFIVE, through its profound expertise and innovative broadcasting techniques, has been instrumental in bringing the thrilling world of weightlifting into the limelight, reaching audiences far and wide.
Major Events Under the Renewed Agreement
The scope of this renewed partnership is comprehensive, encompassing major IWF events like the World Championships in Manama (2024), Forde (2025), Ningbo (2026), and the World Junior Championships in Tashkent (2025). This ensures that weightlifting enthusiasts across the globe can experience every moment of these gripping competitions.
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Insights from the Leaders
IWF President Mohammed Jalood commented on the partnership’s success, stating, “Our partnership was very successful, as our events could be seen globally in the last years. We are operating in a very competitive market, but SPORTFIVE’s expertise and experience have been pivotal in getting the images of our sport in the TV screens around the globe.” He further noted the enhanced value and quality of the events, attributing this to the robust agreement with SPORTFIVE. Mr. Jalood also touched upon the significant impact of the IOC’s decision to include weightlifting in the 2028 Los Angeles Olympic Games, adding to the federation’s credibility and reputation.
Sharing the enthusiasm, Tigran Sirunyan, Executive Vice President Media at SPORTFIVE, remarked, “The renewal of our partnership with the IWF for the 2024-2028 period marks a significant milestone. As the exclusive global media rights agency, SPORTFIVE is proud to continue its role in amplifying the reach and impact of IWF’s events. Our commitment to delivering quality media coverage remains unwavering, and we are thrilled to be entrusted with this responsibility once again.”
Looking Ahead in Weightlifting Broadcasting
This renewed partnership between the IWF and SPORTFIVE heralds a new era in weightlifting broadcasting. It promises not only increased visibility on a global scale but also a deeper engagement with fans and enthusiasts. Keep an eye on this space for more updates on this exhilarating journey.
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