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82% of Savvy Millennial Mothers Rely On Social Media For Maternity & Parental Info and Advice, Nuren Group’s Survey Report Shows

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  • The digital survey report surveyed over 2,000 mothers across the country.
  • Findings show a rise of mothers visiting parental and child care portals for information on childcare and baby products during and post-pandemic.
  • Nuren Group also announces Motherhood Choice Awards 2022, which look to amplify the voices of mothers’ on their preferred brands. Voting is currently open until 30th September, 2022.

Nuren Group, a motherhood community and e-commerce platform announced the findings of a digital survey conducted by its e-commerce portal, Motherhood.com.my, showcasing intel and statistics on the online consumption patterns of millennial mothers post-pandemic.

The digital survey conducted between January and March, surveyed over 2,000 Malaysian mothers across the nation with the aim of further understanding the changes in mothers’ consumption patterns and behaviours on the Internet and social media. This information is hoped to empower mothers with more details on how they can access and consume information whilst simultaneously equipping organisations and brands with the information on how to better reach out to and connect with mothers.

Commenting on this, Founder and CEO of Nuren Group, Petrina Goh said, “The implementation of COVID-19 lockdowns from 2020 to early 2022 resulted in many families and mothers becoming more health-conscious and wellness focused for themselves and their loved ones. Since everyone’s stuck at home, mothers further depended upon social media and the Internet to access information on health as well as everything parental and baby care related. This survey hopes to shed further light on these changes and empower other mothers and brands with the information to connect and grow together.”

The digital survey report has discovered that over the course of the pandemic, 82% of mothers have turned to social media during their free time, with 38% of mothers scrolling through their phones for more than six hours a day. In their hours of online content consumption, the report found that 59% of mothers search for healthcare advice and another 62% look for parental tips. Besides that, the digital survey report also discovered the prefered social media sites of Malaysian mums – with Facebook, Instagram and Youtube as the leading platforms.

“We believe these findings are truly interesting as it shows an increasing appetite for and trust on social media from mothers to gain information, guidance and advice for all things related to health and their children. This means that trust and confidence gaps are closing as the practice becomes more normalised. As a brand that is committed to empowering mothers and the segment in total, we are looking forward to continuing driving conversations around this topic to unearth more information and insights,” Petrina added.

The digital report will also be beneficial to businesses as it provides intel on what Malaysian mothers are searching for online these days. “By sharing this digital report to the public, we hope that more businesses and brands who are looking to expand their market towards families, parents and expecting mothers will now know better how to reach out to and connect with them to build meaningful relationships and in turn help empower mothers even more, with great guides, information, products and services,” she continued.

Motherhood.com.my is one of the digital platforms under Nuren Group that provides informative guidance and entertaining content for mothers-to-be, parents and mothers. Through their motto “mothers always knows what is best”, the platform aims to be a leading voice that understands mothers and champions their motherhood journey by also providing a community for the women who are known as mothers. 

Motherhood Choice Award 2022

Aside from the digital survey report, Nuren Group has also recently kickstarted the voting period for its Motherhood Choice Award 2022. The annual award aims to recognise brands and businesses that are beloved by the mothers of Malaysia. Nominations are based on a voting system and the platform is still welcoming all mothers to chip in a vote to support their favourite baby care and parental brand. Public voting will officially close on 30th September 2022.

Motherhood Choice Award 2022 will be held in October and the event will announce the winning brands voted and endorsed by the mothers of Malaysia. There are 4 categories in this award – Pregnant Mom, Newborn, Toddler, and Family. Within the categories, awards will be split into several types such as Best Mom Nutrition, Best Bedding and Nursery, Best Development Toy, Best Disinfectant Wet Wipes and Best Toddler Weaning Nutrition and more.

Nuren Group is a multifaceted brand that provides e-commerce portals and community platforms for women and parents to seek guidance and baby product necessities. The group believes that every mother deserves to have a platform dedicated to their needs and curiosity while entering the world of maternity.

To further view the statistics and findings of the digital survey report, click here this link:

MMY Supermum Survey 2022

To find out more about Motherhood Choice Award 2022 and to vote, click here:

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