What is Email marketing campaign
A planned series of emails sent to leads and current customers with the aim of fostering engagement and boosting sales is known as an “email marketing campaign. Each email has a unique call-to-action that encourages users to sign up, schedule a call, read more, or add something to their shopping cart. By sending communications to their personal inbox via email, you can keep your brand top-of-mind, and you can do it on a large scale with marketing automation software. It’s critical that each email campaign’s content is valuable and that the recipients have chosen to receive it.
1. Make it unique
Everyone seems to be looking for ways to make their users’ web experiences more personalized. Personalizing website content can be a difficult and intimidating process but doing so with email content is much simpler. There is no excuse for not at least somewhat personalizing your emails. You can tailor content, offers, and distribution times for user groups or go as simple as including the user’s name in the email subject line.
Also Read: The Benefits of Content Marketing for Small Businesses
2. Incorporate video material
Including video content in your emails will increase user interest and engagement. Videos improve the performance of your emails, and email can help your video content reach more people.
3. Specific questions
One-way communication is possible with email marketing. While your emails should primarily benefit your subscribers, you can also conduct research using them. The software review website G2 noticed that some listings didn’t have as many reviews as they should, so they sent out an email requesting feedback on those tools. The brand recognized a specific flaw and set out to address it because it needs user input to be useful. G2 sent similar emails several times to gather as much feedback as they could and directed clicks to a page where users could review relevant apps. How to put this email advertising concept to use for yourself: Find products with few reviews and solicit feedback from customers on that product. Request user testimonials based on a specific advantage or use case.
4. Rewards program
Pizza Hut is aware that making progress is rewarding and that having goals to strive for is beneficial. The pizza company includes a “Hut Rewards” tracker at the top of its promotional emails to provide a sneak peek at upcoming rewards from its loyalty program. Before subscribers even inquire, the progress bar in the email provides an answer to their “what’s in it for me?” question. It also makes every marketing email more engaging. How to put this email advertising concept to use for yourself: Remind subscribers of the benefits of your referral or loyalty program. To acknowledge their accomplishments or alert them to their account billing limitations, display SaaS account usage. Update your subscribers on the status of your fundraising.
5. Revisit transactional email templates
The unsung email marketing heroes are transactional emails. Even though they might not be the most interesting or inventive aspect of an email campaign, they are still vital to its success. Transactional emails aid in establishing a rapport and a tone with a subscriber or customer. Customers rely on transactional emails to inform them of critical details. Such as order status, returns and exchanges, and billing issues. Transactional email is provides information, as well as it also showcase brand personality. It’s worthwhile to update your transactional emails, optimizing for both form and function, if you haven’t done so in a while.
6. Social acceptance
People may purchase from your business if there is positive social proof. They may act if they feel that their impact is being recognized by others. Ever wonder if your reviews are being read? The subject line of an email from Amazon was read. Then they added fictitious comments and likes from earlier reviews. They have a recent purchase to review to round it out. It’s important to note that the view and like counts lack specifics and could therefore be fictitious. But at first glance, it might be sufficient to convince people that their efforts are necessary and worthwhile. How to put this email advertising concept to use for yourself: Inform customers that you value their sharing and that their reviews are helpful to other customers. Send updates on the causes or endeavors that a customer has supported.
Also Read: The Power of Respect: Govind Dholakia’s Journey to Building India’s Most Respected Family Business
Examples of the best email marketing campaigns
1. Engagement with Netflix
Marketing Campaign Over 50% of US households have multiple streaming channel subscriptions. As more platforms compete for our attention, companies like Netflix have improved the targeting of their emails. The customer receives an email from Netflix with a carefully curated list of new shows based on their viewing preferences. It has plenty of visuals to support the new releases, is skimmable, and includes a CTA that invites you to view the trailer. The importance of maintaining branding consistency across all of your messaging channels is illustrated by the fact that it also uses Netflix’s well-known black-and-red design. Giving the recipient the impression that they are scrolling through Netflix.
The CTAs in this email persuade the reader to put down what they’re doing and visit Netflix to view the fresh material. It also has a section called “Top Picks for You” that displays suggestions tailored specifically for the user.
2. Promotional Starbucks marketing campaign
The tiny bit of animation aids in distinguishing this email from the rest of the static emails waiting for its recipients in their inboxes. By positioning the promotion as a perk of being a Starbucks member, it also makes use of exclusivity. This kind of positioning frequently gives the recipient the impression that they were chosen especially, which motivates them to seize the unique opportunity that has been given to them. “This offer is exclusive to you and this Starbucks Rewards account and cannot be reproduced, transferred, or used by anyone else,” the terms state at the bottom. What evokes exclusivity more than that? Our favorite.
Emails can become impersonal, monotonous, and static. These expectations are subverted in this email without going overboard. It’s a great addition to any inbox because of its emphasis on exclusivity.
3. Engagement with the Uber marketing campaign
Uber’s emails are elegant in their simplicity. Emails like this one notify email subscribers of sales and promotions. We adore how succinct the opening paragraph is, along with a crystal-clear CTA, making it ideal for subscribers who are quickly skimming the email. For those who want to learn more, the header is followed by a more detailed list of the benefits of pre-booking an airport ride. We also adore how in keeping with its brand the design of Uber’s emails is. The emails’ custom font and black-and-white color scheme serve as a visual representation of the visual branding, just like the app, website, social media images, and other elements.
Brand consistency is one strategy Uber has mastered to build brand loyalty. All communications and marketing materials tell a brand’s story. This email clearly communicates the value proposition while using the typical Uber colours and imagery.
Email marketing can be a useful tool for connecting with your target market and increasing conversion rates. You can create engaging and successful email campaigns that meet your marketing objectives. By incorporating personalization, segmentation, interactive content, abandoned cart reminders, referral programs, and re-engagement campaigns. By implementing these suggestions, you can improve your communication with your subscribers and grow your business.
