By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    1 month ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    9 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    10 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    10 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    7 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    7 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    9 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    1 month ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    7 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    4 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    4 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: 5 Outdated SEO Tactics Your Business Should Avoid
Share
Sign In
Notification Show More
Latest News
Manulife
Singapore consumers prioritise quality over quantity of life as they weigh options to retire in dignity
Press Release
kyndryl
Kyndryl Launches AI Innovation Lab in Singapore
Press Release
SQUID GAME
OWNDAYS launches collaboration collection with Netflix hit series Squid Game
Press Release
Clare Yardley
Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services
Press Release
Christmas In July
What to Eat, Drink, and Cheer at Christmas in July Festival
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > 5 Outdated SEO Tactics Your Business Should Avoid
Marketing

5 Outdated SEO Tactics Your Business Should Avoid

profile
Last updated: 2022/12/29 at 1:36 AM
Gaurav Mishra
Share
7 Min Read
SEO
SHARE

Keeping up with SEO trends can be difficult, as the field is ever-changing. Not staying on top of the latest strategies can lead to penalties or, worse, a sharp decrease in search engine rankings. That’s why it’s important to be aware of outdated SEO tactics that may hurt your website.

For example, keyword stuffing or forcing too many keywords into your content can make your website less visible to search engines. Additionally, link farms, or large networks of websites that link to each other, can be flagged as spam by search engines. Lastly, hiding keywords on your website to manipulate ranking will also result in a penalty.

So the next time you optimise your website, steer clear of these outdated SEO tactics. Doing so will help you keep your search engine rankings high and your website visible.

Keyword Stuffing

Keyword stuffing is an outdated tactic in search engine optimization (SEO) because it is no longer effective at improving a website’s search engine rankings. This tactic involves the repeated use of a keyword or phrase in the content of a website in an attempt to manipulate search engine algorithms and improve the website’s rankings for that particular keyword or phrase. However, search engines have become increasingly sophisticated and can detect and penalize websites that engage in keyword stuffing.

In addition to being ineffective, keyword stuffing is also considered a form of spamming and can lead to negative consequences for a website, including being penalized or banned by search engines. Instead of engaging in keyword stuffing, it is important to focus on creating high-quality, relevant content that provides users value and follows best SEO practices. This includes using keywords in a natural and relevant way rather than forcing them into the content in an attempt to manipulate search engine rankings.

Using Exact Match Keyword in Anchor Text 

The exact match keyword in anchor text is an outdated SEO tactic that used to be used to help websites rank higher in search engine results. This tactic involved using a particular keyword in an anchor text link pointing to a website.

For example, if a website wanted to rank higher for the keyword “dog beds”, they might link to the website with the anchor text “dog beds”. This tactic was once considered a good way to boost a website’s rankings, but it can now have the opposite effect.

Search engines now take into account the context of the link, and it’s important to make sure the anchor text is relevant to the content it’s pointing to. Using too many exact-match keywords in anchor text can look spammy and can actually hurt your rankings. For this reason, it’s generally best to avoid exact match keywords in anchor text and instead focus on more natural anchor text.

Submitting to Article and Link Directories 

Submitting to articles and link directories is an outdated SEO tactic that is not recommended in today’s digital landscape. While it used to be a popular way to get backlinks, these days, Google and other search engines are far more sophisticated and can easily detect when a website is using poor-quality tactics.

Not only will submitting articles and link directories not help your rankings, but it may also hurt them.

Google may penalize websites that use these tactics, and you could see your rankings drop instead of rise. Instead of relying on article and link directories, focus on creating high-quality content that is useful and relevant to your target audience. This is the best way to boost your rankings and ensure that your website stands out from the competition.

Buying Links

Buying links is an outdated SEO tactic that is no longer effective. It used to be a common practice to purchase links from websites with high Domain Authority in order to improve a website’s ranking.

However, search engines have become much better at detecting link buying and have begun heavily penalizing sites that engage in this practice. As a result, it’s no longer a viable option for improving SEO. Furthermore, buying links can have a negative effect on your website.

Search engines are smart and can detect when a site’s backlinks are unnatural, and this can lead to a decrease in ranking or even your site being blacklisted. So if you’re serious about SEO, buying links is not the way to go. Stick with content marketing, social media, and other legitimate methods of optimization, and you’ll see far better results.

Buying Exact Match Domains

Buying exact-match domains is an outdated SEO tactic that many businesses are still tempted to try. However, research has shown that exact-match domains are no longer beneficial for SEO and don’t help to increase rankings. In fact, Google has even said that exact-match domains can be a sign of low-quality content. That’s why it’s important to be aware of this outdated SEO tactic and avoid using it. Instead, focus on creating high-quality content that follows best practices for SEO.

Good content is key to increasing your ranking on search engines and getting more eyes on your website. It may take more time and effort, but it will pay off in the long run. So, if you want to improve your SEO, avoid the temptation of purchasing exact-match domains and instead focus on the quality of your content.

Using outdated SEO strategies is not only ineffective; it can also harm your rankings. It can be difficult to know which strategies to implement and which to give up unless you are a content marketing or SEO expert. Fortunately, our guide has covered all the outdated SEO strategies that could harm your SEO without your knowledge. By abandoning outdated tactics, you will improve your site’s ranking, brand awareness, and traffic.

You Might Also Like

Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)

Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions

Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore

Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

How conversational commerce benefits marketers

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: SEO

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Gaurav Mishra December 29, 2022 December 29, 2022
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Gaurav Mishra
    Follow:
    Helping businesses rank higher, and experience in building brand visibility and authority with customized SEO solutions. A passionate observer of business dynamics and technological advancements. Lastly, I have interest in Geo-politics offers a sobering look at the intertwining of global events and economic trends.
    Previous Article Xsolla Partners With Alipay, To Extend Global Reach In Asia By Bringing Games To New Markets
    Next Article Job Platform Monster Transforms To An End-to-End Talent Management Platform; Reinvents Itself As foundit
    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Manulife
    Singapore consumers prioritise quality over quantity of life as they weigh options to retire in dignity
    Press Release 4 days ago
    kyndryl
    Kyndryl Launches AI Innovation Lab in Singapore
    Press Release 4 days ago
    SQUID GAME
    OWNDAYS launches collaboration collection with Netflix hit series Squid Game
    Press Release 4 days ago
    Clare Yardley
    Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services
    Press Release 7 days ago

    PropertyGuru

    property guru

    You Might also Like

    Cris Tan
    AdvertisingInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)

    1 month ago
    Asean countries
    EconomicsOpinion

    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions

    1 month ago
    Carine Chin
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore

    1 month ago
    April Tayson, Regional VP INSEAU at Adjust
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

    2 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy