The Basic Marketing Principle That Shook The World In 2016
Have a clear campaign message and make it about the people! Before…
Building A Successful Checklist For Marketing Joint Ventures (JV)
In Oxford’s definition, a joint venture is defined by a commercial enterprise…
The Role Of Marketing Director In the Future
Crisis of confidence The position of the Chief Marketing Officer (CMO) for…
How To Target Your Audience On Facebook When The Targeting Options Aren
Facebook targeting is great but not perfect. It could be laser focus…
How To Use Twitter And LinkedIn For B2B Business Growth
Reports from XEN (@xensystems) (citing Regalix) and Shane Barker (@shane_barker) detailed how…
What Peer Pressure Taught Me About Social Media Marketing And Personal Branding
You don’t need anyone’s permission to develop your brand identity. Start embracing…
The Little Girl Who Taught Me About Selling On Social Media
It takes multiple touchpoints before people buy so don’t fret if you…
What Is The Role Of Nostalgia In Iranian Markets?
Nostalgia, a phenomenon that has attracted the attention of many marketers in…
How A Virus Outbreak Affects Consumer Psychology
Shoppers pushing trolleys, overflowing with packets of instant noodles. Supermarket aisles completely…
3 Important Reasons Why Online Presence Should Be Backed By Offline Events
A story based on personal experience is most likely to convince others…
10 Things I Learnt While Working With Start-Ups
I grew up in the corporate agency world, however I was always…
Importance Of Video Content In 2020
2019 was the year that focused on all video-related content. Many leading…
There Is No Shame In Being A ‘Late Bloomer’
I started my career in the government sector upon graduating from Singapore…
How Your Business Can Use Social Media For Market Research
Social media management can be utilised by businesses to conduct market research…