The Evolution of Performance Marketing in Southeast Asia: Insights from Nopparat Yokubon, Country Lead at Moloco Ads
The marketing landscape in Southeast Asia is undergoing a rapid transformation, driven by the proliferation of mobile advertising, superapps, and retail marketing. With a significant portion of the population increasingly…
Korea Blockchain Week 2024 Partners with Movement Labs, Announces New Speakers and Sponsors
SEOUL, KOREA – July 24, 2024 – In a significant move, Korea Blockchain Week (KBW), Asia’s leading Web3 festival, has named Movement Labs as the official conference partner for its…
Prime Video Unveils Enhanced User Experience with Generative AI-Powered Recommendations
Prime Video is redefining the streaming landscape with a suite of enhancements designed to deliver clarity and simplicity. Starting today, these updates will roll out globally, ensuring all customers benefit…
Tropicana Reduces Debt with Strategic Sale of Tropicana Gardens Mall
Petaling Jaya, 23 July 2024 – Tropicana Corporation Berhad has announced a significant milestone in its strategic efforts to reduce gearing with the divestment of Tropicana Gardens Mall (TGM). The…
Vietjet and Airbus Forge Landmark Deal for 20 A330neo Aircraft at Farnborough Airshow
Kuala Lumpur, 23 July 2024 – In a momentous move at the Farnborough International Airshow 2024, Vietjet and Airbus have inked a contract for the acquisition of 20 state-of-the-art A330neo…
Alipay+ Expands Global Reach, Serving 90 Million Merchants for Summer Campaign, Following UEFA EURO 2024
Singapore, 24 July 2024 – In a significant stride towards revolutionizing cross-border payments, Alipay+, operated by Ant International, has expanded its global merchant coverage to an impressive 90 million. This…
Arla Foods Appoints Mediahub as Strategic Media Partner in New Zealand
Sydney and Auckland, July 24, 2024: In a strategic move, global dairy cooperative Arla Foods has expanded its partnership with Mediahub, appointing them as their strategic media partner in New…
APAC prime office rents continue to decline in Q2 2024, but signs of stabilisation emerge
Global property consultancy Knight Frank's Asia-Pacific Prime Office Rental Index for Q2 2024 shows a 3.1% year-on-year decline in regional prime office rents, marking a marginal improvement from the 3.2%…
Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer
GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper as its new Chief Marketing Officer (CMO). "We're absolutely thrilled to welcome Kerel…
DDB Group Singapore and Senoko Energy Launch National Singlet Month Campaign to Honor Energy Savers
DDB Group Singapore (DDB) is partnering with Senoko Energy for an innovative and unique initiative – the first National Singlet Month. The movement, which supports Senoko Energy’s ongoing mission to…
Malaysia’s Merdeka Peaks: Discover the Nation’s Top Destinations and Marvels
As Merdeka Day approaches, Malaysia shines brightly on the global travel map. Agoda's recent booking data reveals Kuala Lumpur ranking fifth among the top international destinations for the first half…
Surfing Evolution: Middle-Aged Surfers Lead the Wave in Australia
Singapore/Sydney, Australia – July 23, 2024 – Surfing in Australia is experiencing a transformative demographic shift as increasing numbers of middle-aged Gen Y and Gen X surfers dominate the waves,…
KINESSO Commerce and Vudoo Launch Revolutionary Shoppable Content Solution “ShopNow”
Sydney, Australia – July 23, 2024: In a significant move set to transform the landscape of digital commerce, KINESSO Commerce, the tech-driven commerce division of IPG Mediabrands, has announced a…
Multi-Award-Winning Creative Leader Justin Ruben Launches Oblong Creative, Revolutionizing Marketing and Advertising
In an industry-defining move, Justin Ruben, a multi-award-winning creative leader with a storied career spanning 25 years, has launched Oblong Creative. This innovative agency is poised to meet the evolving…
HANNI of NewJeans Ignites 530% Surge in Spotify Streams for Seiko Matsuda’s 1980 Classic “Blue Coral Reef
SEOUL - July 22, 2024: NewJeans' recent 'Bunnies Camp 2024 Tokyo Dome' Fan Meeting, held at the end of June, featured a remarkable performance by HANNI that left fans spellbound.…
