Press Release

AppsFlyer’s 2025 Creative Report Reveals How AI and Emotion Drive Creative Performance

Based on the analysis of 1.1 million video ad creatives, the report uncovers the motivations, storytelling formats, and creative signals

profile By Dr. Surbhi Sharma

AIA Singapore celebrates SG60 with a year of initiatives to empower holistic well-being across the nation 

Aligned to the theme of “Building Our Singapore Together”, the efforts aim to make a meaningful impact on Singaporeans of

profile By Divya Dubey

Pepsi Surprises Japanese Tennis Star Yosuke Watanuki with Limited Edition Box After Viral Winning Match Moment

Asia Pacific - In a world where brand moments are often staged, Pepsi found one that was pure, spontaneous, and

profile By Gaurav Mishra