Marketing

This category deals with best news and updates on marketing and branding news and events.

Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok

The concept of Brand Chem is about creating a deep emotional connection between brands and their audiences. This isn't just

profile By MIA Editor

How AI is Disrupting Advertising Production and Creatives

Spokesperson: Stella Zhu, Creative Director at Mobvista AI is fundamentally reshaping the advertising landscape, particularly in creative production, automation, and

profile By MIA Editor

Maximising Loyalty ROI: A Guide for Retail Marketers

Retail marketers are taking a fresh look at their loyalty programs, bringing in new tech and focusing more on what

profile By MIA Editor