Marketing in Asia interview with Johann Suchon , Senior Vice President, Consumer Acquisition and Engagement, Asia-Pacific at Mastercard. Brands Must Rewire Loyalty for a Real-Time Economy
1. Loyalty is shifting from points alone to making “meaningful connections.” What…
Coursera App in ChatGPT Goes Live in Malaysia, Bringing Trusted Learning into Everyday Conversation
Coursera (NYSE: COUR), a leading global online learning platform, today announced that…
Kids Crave a Taste of the Whopper in Adorable Burger King Campaign
Burger King has launched It’s Only Natural, a montage of videos taken on…
Think HQ takes flight with Philippine Airlines
Positive change agency Think HQ has been chosen by Philippine Airlines as…
Tunetorials Launches in Australia: Turning Media-Buying How-Tos into Catchy Songs & Music Videos
Spotify continues to create some of the industry’s most innovative B2B campaigns,…
Justin Drape Launches CREATIVITY & COMMERCE: A New Global Practice Bridging Ideas and Impact
Award-winning creative leader Justin Drape has launched CREATIVITY & COMMERCE, a global…
Exclusive Interview : Marketing In Asia with April Tayson
1. From the latest Shopping Apps Report, what key trends in APAC,…
Exclusive Interview: Adeline Lim, CMO & Head of Commercial Excellence at Menarini Asia-Pacific, Shares Insights with Marketing in Asia
1. Your career journey has spanned industries and continents. What inspired your…
Hong Kong International Airport collaborates with artist Kasing Lung to showcase the world’s largest THE MONSTERS art installation and limited-edition LABUBU vinyl toys
Hong Kong International Airport (HKIA) today launches “THE MONSTERS × Hong Kong…
M+C Saatchi Group appoints industry leader Rhian Mason to reimagine Earned and Sport & Entertainment offering
M+C Saatchi Group has appointed Rhian Mason to the newly-created role of…
Samsung’s 2025 OLED TV Certified as a VDE ‘Real Black’ Display for Industry-Leading Picture Quality
Samsung Electronics Co., Ltd. announced that its 2025 OLED TV (S95F model)…
SCA APPOINTS NATIONAL HEAD OF THE STUDIO
Southern Cross Austereo has announced the promotion of Georgie de Visser to National Head…
Basketball fans set to score as Choice Hotels Asia-Pac announces NBL and NBL1 sponsorship
Leading hotel group Choice Hotels Asia-Pac™ is delighted to announce a dynamic…
Knight Frank launches The Residence Report, a new annual publication providing a global perspective on luxury residential development
Knight Frank has launched The Residence Report, a new annual publication, which…
Maya Bank, Atome Forge US$48M Loan Channeling Partnership to Expand Access to Credit in the Philippines
Atome, Southeast Asia's leading digital finance platform, and Philippine digital banking leader Maya…