SEO Metrics That Actually Matter

Organic Traffic

All clicks from search engines that are not paid for are categorised as organic traffic.

Keyword rankings

The term "keyword rankings" describes a website's natural placements in the search results for specific keywords.

Traffic value

The traffic value represents the total cost of all organic clicks that originate from PPC search ads.

Organic traffic conversions

Conversions are significant website user behaviours like purchasing something, registering for a service, or subscribing. Most firms already track them for all of their traffic sources, including organic traffic.

Referring domains

Websites that link to your website are known as referring domains.

Traffic value

The traffic value represents the total cost of all organic clicks that originate from PPC search ads.

Number of indexed pages

This informs you of the size of a search engine's index in terms of pages (more particularly, URLs).

Index coverage errors

Equally significant is the number of pages with index coverage issues. Any issues that prevent your pages from being indexed without your explicit use of the noindex robots meta tag fall under this category.

Core Web Vitals

A group of three technical SEO measures for your website's performance and user experience is called Core Web Vitals (CWV). Following are the metrics: Largest Contentful Pain, First Input Delay & Cumulative Layout Shift

Website Health Score

The percentage of internal URLs on your website that don't have technical SEO mistakes is reflected in your website's health score.