Inside look

Inside look

Inside look

Inside look

Top 10 Tips for Writing Amazing Ad Copy 

Give solutions to their problems

Great ad headlines should highlight the issues that your target audience has and show how you can address those issues.

Add statistics, promotions, and benefits

You may build credibility and influence the searcher by including statistics in your ad headlines and body copy. Your ad's click-through rate and landing page conversions will go up if you say, for instance, "Our solution is used by 75% of small businesses worldwide."

Use target keywords

Use your target keywords in the headline and body copy when creating effective ad copy to make sure it reaches the correct audience at the right time.

Address your readers’ concerns

Any ad copy you write should remove barriers to conversion or purchase (depending on where you are driving people).

Don’t forget a call-to-action (CTA)

What is the end goal? What do you want  the searcher to do after reading your ad? The best ad copy includes a  call-to-action that prompts the reader to take the next step, whether  that’s clicking to find out more or buy now.

Make sure your best copy is first

Depending on the platform, there is a limit to how much advertising copy a copywriter can use. There is a limit to how much reading each person will do.

Match your ad copy to your landing page copy

Make sure your landing page copy accurately reflects your ad copy (or messaging) as another piece of advice when writing advertising copy. Simply put, the information on your landing page should be relevant to the advertisement that the visitor clicked on.

Consider adding emotional triggers

Your written advertising material must inspire consumers to take action. It has to be noticeable. Depending on what you're presenting, you can elicit the emotions you want.

Don’t forget about mobile users

We live in a mobile-first world and how content appears on mobile devices is different from desktops and laptops.

See how you stack up to the competition

Taking a data-driven approach to ad  writing will help you respond and adapt your copy and increase  conversions. Seeing data on your competition, take this to the next  level.