SEO Best Practices to Improve Your Organic Traffic

Create keyword-focused content

You can find the best keywords to aim for with the use of SEO tools like Semrush, Surfer SEO, and Ahrefs.

Use effective titles and headings

Use of descriptive and relevant titles is an essential aspect of search engine optimization best practises and should be one of the first things you think about when coming up with new content.

Write strong meta descriptions

The meta description tag defines the block of text that appears on search engine results pages after the title of the page.

Optimize all images

Optimise images so that they have the smallest file sizes possible. Use alt tags and descriptions of images on the page to help organic search.

Include a number of internal links

You should link when it makes sense, but you should always include a few links to other parts of your own site that are relevant.

Provide a user-friendly design

Google wants people to be able to easily find what they want on a page, no matter what device they're using. Try to make it as easy as possible for someone to use your site on their phone and on their computer.

Lean into semantic HTML

Header tags are a big part of semantic HTML, which tells Google what it should crawl and look at. Semantic HTML shows how a page is put together, what its main and secondary topics are, and how the content is laid out.