Since last 20 years or lets just consider last 10 years, there has been a dramatic change in the world of advertisement. And this will not have a stopage in coming years.
The Bond
In coming years, the bond of trust has to be again rebuilt between the consumers and the advertisers.
More Creativity
The creative people of the agencies should not limit their creativity by only working with the old style menu. This is the time to explore with help of internet and digital tools.
Differentiated Products
The advertisers should launch a product which will be completely different but excellent to use.
Attract Talent
More and more quality people should be hired today who will be leaders for tomorrow
Bots writing content
Although human creativity seems to have no limits, it definitely has its pace.