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10 B2B Marketing Trends

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Podcasts Become A Mainstream Channel

Podcasts are quickly becoming a mainstream marketing channel for many B2B businesses.

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LinkedIn Makes A Comeback

It’s literally a social network that’s 100% about work and business.

More Video Content

B2B businesses that succeed with video tend to use the format in multiple ways.

Content Marketing Gets More Competitive

It has been a B2B marketing mainstay for decades.But interest in it has really taken off over the last few years.

AI And Machine Learning

AI technology is starting to impact how B2B businesses run their PPC ad campaigns.

Chatbot Adoption

They are now a mainstay marketing channel. When it comes to converting B2B website visitors into leads and sales.

Marketing Automation Gets Simplified

When done correctly, marketing automation lead to more opened emails, more clicks and more leads.

Repurpose B2B Content

Creating B2B content can be extremely expensive. Hire a writer that knows about your niche industry.

Use Storytelling

They highlight their product’s key features, and why their company is the best

Personas Help B2B Businesses

Customer personas are important for any company’s marketing.But they’re especially important in B2B.