The Latest Digital Marketing Trends for 2023

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With evolving technologies, algorithm updates, and tools, keeping up with current digital marketing trends can be overwhelming

Artificial Intelligence (AI)

Although artificial intelligence remains in its nascent stages, numerous examples of successful AI-driven marketing strategies emerged in 2023.

Data Collection

Going into 2023, Businesses are expected to be more proactive in gathering data through different practices.

Google Verified Listings for Local SEO

Google My Business listing provides valuable information and helps establish your geographical location.

Voice Search

Voice-activated digital assistants continue to be huge sellers, and let’s be realistic – some households talk to Alexa, Siri, or Cortana more than they speak to family members.

Visual Search

Instead of typing a description into Google, users can now upload an image and get information about an item just from a picture

Automated & Smart Bidding in Google Ads

, Ads specialists analyze every piece of data and continuously tweak and adjust keywords, bids, and ad phrasing