Advertising Myths - Ifs and Buts of the Advertising Industry
Advertising is considered as the best tool to make people aware of the product a company wants to sell.The best way to communicate with the audience and to inform them about the product with a proper media selection and timing.
It works only for some business
Due to bad advertising, many ad campaigns fail to work in desired way and the people think that advertisements are not their cup of tea.
It is only needed when business is slow
Who said that the big and successful brands don’t advertise their products? It is a continuous process with some renovations whenever needed.
If the product is not selling, advertise it
Advertise doesn’t mean selling anything you want but it means selling what customers wants.
Advertise creates needs
Advertise only replaces the old things with new, it doesn’t creates needs.
Advertise effects persist for decades
Advertise no doubt helps increasing sales of the product and stays in memory of the people, but minds are captured by the product itself.
Humuor in ads
Sometimes humour gets in the way of delivering message properly to the consumers but not every time it creates problems.
Creativity is the most important factor
The ad should be no doubt creative enough to attract consumers but it not the only selling factor.
Advertising costs so much
It needs money but one has to also consider the results in forms of increased sales, increased reputation in industry, recognition for product and also increased market value of product