The Importance of Social Proof in Online Marketing

Social proof is a concept as old as marketing itself but the rise of social media have enhanced the accessibility, and effectiveness of it

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Inspires trust 91% of millennials trust reviews just as much as they trust a recommendation from family and friends.

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Establishes credibility and builds reputation Who wouldn’t trust a company that already has more than 1,000,000 customers

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Customers care about reviews If you don’t have reviews, many customers won’t even consider purchasing.

It gives you an edge Having social proof online can give you a competitive edge in the market.

Shows off your skills Qualitative social proof, like testimonials and case studies, can highlight your expertise.

It can increase site traffic 50% of consumers report that the first thing they do after reading a positive review is to visit website.

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