The Role of Mission and Values in Shaping a Brand's Identity

Mission and values are the two important parts of branding because they guide every other decision.

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To help you make decisions They are based on what’s important to you as a business, and how they’ll help you on your mission.

Bring team together They’ll be united, inspired, and empowered to work together towards a common vision.

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Add meaning and purpose It makes work exciting when you can see the potential of achieving your vision and mission.

To stand out from the crowd Jump off the shelf with a bold, confident, and loud proclamation of the things that matter to you.

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To attract the right customers If people believe they share values with a company, they will stay loyal to the brand.

Visual branding Creating and keeping it consistent will be so much easier with guiding principles and a clear vision.

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