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The Importance of Ethical Marketing Practices in Today's Business World

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Marketing ethics serve as moral principles and values that should be followed during marketing communication.

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Customer loyalty With the proper adoption of ethics in business and operation, the company can earn its cutomer’s, trust, and confidence

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Long-term gains  It will help in achieving both short-term and long-term goals with perfection.

Rich culture It shows a positive outlook when seen from the outside, but it also leads to a good structure and environment internally.

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Leadership qualities It presents itself as a leader who can benchmark its policies and strategies.

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Financial goals  It helps them earn the moral ground necessary to entice such people.

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Right talent  Once the company can build brand value in the market, it becomes a beacon for prominent individuals for the association.

Brand value  The public in the form of consumers, competitors, stakeholders, etc., look up to such organizations.

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Improved credibility  It goes towards the path of cutting itself into an authentic and genuine brand in the market.