With the rise of visual social media sites like Instagram and Pinterest, visual search is gaining popularity among users.
Making use of filenames, alt tags, and captions that appropriately represent the image's content is a big part of this.
Users benefit from visual search since it provides more accurate results and speeds up the search process.
SEO rankings, website traffic, and revenue can all benefit from a company's attention to visual search optimization.
Since most visual searches are done on mobile devices, businesses should make sure their website is mobile-friendly. Companies should also utilise high-quality photographs.