Mass demand has been created almost entirely through the development of Advertising
The advertiser needs to brief about the product or the service which has to be advertised and doing the SWOT analysis of the company and the product.
Briefing
One should first know the objective or the purpose of advertising. i.e. what message is to be delivered to the audience
Knowing the Objective
Find out the market behavior, knowing the competitors, what type of advertising they are using, what is the response of the consumers
Research
The target should be appropriately identified without any confusion.
Target Audience
Select an appropriate media for advertising so that the customers who are to be informed about the product and are willing to buy are successfully reached.
Media Selection
Budget must be planned so that there is no short of funds or excess of funds and also there are no losses to the company.
Setting the Budget
First the design that is the outline of ad on papers is made by the copywriters of the agency, then the actual creation of ad is done
Designing and Creating the Ad
Then the created ad is re-examined and the ad is redefined to make it perfect to enter the market.
Perfection
The next step is to decide where and when the ad will be shown.
Place and Time of Ad
Finally the advertise is released with perfect creation, perfect placement and perfect timing in the market.
Execution
Judge the performance of the ad in terms of the response from the customers, whether they are satisfied with the ad and the product