Explore the innovative steps Heinz is taking in its first global creative brand platform, highlighting the fan-driven approach and their commitment to sustainability
It Has To Be Heinz
Showcasing real and near-real fan stories. The true love for Heinz.
A Global Unveiling
Starting in the U.S., Canada, U.K., and Germany, with plans to go further.
The Inspiration
Tales of fan dedication sourced from social media, news, and word of mouth.
The Goal
100% sustainable ketchup sourcing by 2025.
The Apology
Heinz apologizes for 150-year delay in pasta sauce launch
The Promise
:Probably the best pasta sauce you’ve ever tasted. Worth the wait.