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Marketing In Asia
Published: Nov20 ,2023
By: Divya Dubey
Intricate world of digital marketing, highlighting the need to differentiate between strategies, channels, and analytics
The confusion around terms like 'social media marketing' and 'content marketing', and why they're often misunderstood
Google Analytics has shaped and sometimes misled the focus of digital marketers
Channels are the mediums through which marketing messages are delivered, strategies are the overarching plans that guide these messages.
Marketing analytics have evolved from traditional to digital, and the impact on marketing strategies
The trend of over-prioritizing digital channels at the expense of traditional methods
Relying solely on this tool can lead to a narrow view of marketing effectiveness and the importance of a broader analytical approach
Emphasizing the role of creativity in building brands and driving marketing success, beyond mere data.
Challenging the conventional understanding of ROI in marketing, especially in the context of digital channels.
Advocating for a balanced approach that integrates both digital and traditional marketing strategies for optimal results