B2C Marketing Trends

From influencer marketing to virtual events, there are so many efforts brands can focus on. Let's see what our latest research says about what worked well for B2C marketers this year

Short-form video will be a priority

Short-form video trend content offered the second-highest ROI for B2C marketers

Influencer marketing will still be a key lead

It is one of the most effective ways to quickly build your brand online and raise awareness among your target audience.

Audio content will take a front seat

The data suggests that more B2C marketers will add audio content to their marketing efforts

Social responsibility will be more important

Now more than ever, consumers want and expect brands to be more transparent and take a stand on social media

Brands will continue to apply inbound marketing strategies

Inbound marketing is all about meeting consumers where they are