From influencer marketing to virtual events, there are so many efforts brands can focus on. Let's see what our latest research says about what worked well for B2C marketers this year
Short-form video trend content offered the second-highest ROI for B2C marketers
It is one of the most effective ways to quickly build your brand online and raise awareness among your target audience.
The data suggests that more B2C marketers will add audio content to their marketing efforts
Now more than ever, consumers want and expect brands to be more transparent and take a stand on social media
Inbound marketing is all about meeting consumers where they are