A Strategic Partnership Between TCL and IPL Team SRH

[{"selector":"#anim-044e15c0-0c53-404d-94ee-5e0433cb355a","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-384545ae-2080-4785-8acd-02911e10f063","keyframes":{"transform":["translate3d(0px, 318.89455%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Electronics company TCL India is leveraging its multi-year partnership with the Indian Premier League (IPL) team Sunrisers Hyderabad (SRH) to push their TV range.

Boosting Growth with Brand Visibility

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Growth in the Big Size and QLED Segment

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PitchPerfectView

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Engaging with Fans Through Contests and Challenges

[{"selector":"#anim-cedd7dcd-9362-4995-9f30-0874ce5709f0","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c6839eb-85cf-44e2-8ead-3cbe8a75dab7","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b31a78ef-9a89-4f77-8699-10ab87c42b4d","keyframes":{"transform":["translate3d(0px, 373.69604%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-54f7fb9a-e113-4ad9-a7eb-a1b0009dec6c","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76f8032c-ad36-4a70-9c63-5646512d13c7","keyframes":{"transform":["translate3d(0px, 176.10692%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Over the past four years, TCL's marketing activities have included contests, challenges, trivia, and other engagement activities.

Enhancing Brand Visibility Through Social Media

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Meet and Greet with Star Cricketers

[{"selector":"#anim-1a5e68f0-6c94-4541-bbdb-6ad2ff6669e7","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf139366-a1c4-433b-888d-437174629504","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bba9afb3-6732-4630-af7a-a8a5ce415046","keyframes":{"transform":["translate3d(0px, 538.56191%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34fc202c-475e-4281-b76e-6488b22f4987","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02e12e17-4fc2-4e0e-8a6c-08760ccb4d19","keyframes":{"transform":["translate3d(0px, 147.30956%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] As part of the #PitchPerfectView campaign, TCL organized a 'Meet and Greet' event with cricketers Aiden Markram, Abhishek Sharma, Mayank Agarwal, and Glen Phillip

Incorporating Technology for Fan Engagement

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An Anticipated Growth in the AC Category

[{"selector":"#anim-9e85a4af-642f-4fbe-a51e-2eceba27052b","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c15b8c6f-83e3-4ae8-b649-d213f3b06c64","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-446468ab-9d7d-40d0-a7ad-85943072866b","keyframes":{"transform":["translate3d(0px, 373.69604%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6189b9ee-90e6-4412-9726-6983db820218","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f24bae8f-0b02-48bb-97a5-efc66efd504a","keyframes":{"transform":["translate3d(0px, 176.10692%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Alongside IPL, summer is a major season for electronic companies focusing on AC sales. Xia anticipates a 1.5X growth in the AC category this year.