Images and videos are the most valuable social currency. Having a large portfolio of images and videos that you can repurpose for your social media marketing strategy is essential. Creating opportunities for attendees to generate images during events is also part of what we call moment marketing.
The goal of your social media marketing campaign is to generate FOMO. One of the most popular strategies is to hire influencers, have them attend your event, provide them with special codes, and have them promote your event; influencers can be involved in a variety of capacities.
Gamifying the promotion of your event is another highly effective social media strategy. Whether it’s a discount or a free ticket, give them a valid, valuable reason to spread the word online about your event. the goal is to create valuable, engaging content on social networks with your event’s hashtag, which creates a community and causes others to wonder
You could have gotten away with showing up three months before your event, flooding the social network with updates, and gaining exposure with attendees you left hanging for a few months. If you don’t constantly update your social networks, that no longer works. In recent years, social networks have implemented algorithmic changes
Prior to a few years ago, if you had used social media for event promotion, you would have known the golden rule of social media. More content is preferable. That, however, has changed irrevocably over the past few years. The algorithm updates implemented by social networks have shifted the focus from quantity to quality.
Prior to a few years ago, if you had used social media for event promotion, you would have known the golden rule of social media. More content is preferable. That, however, has changed irrevocably over the past few years. The algorithm updates implemented by social networks have shifted the focus from quantity to quality.