Tips for Creating and Running Successful Paid Search Campaigns

Conduct keyword research

Discover what keywords will bring in the most traffic with the use of tools like Google's Keyword Planner, then compile a list of keywords to use in your ad campaigns.

Create compelling ad copy

Create persuasive advertising text that emphasises the benefits of your product or service and provides a direct call to action.

Use negative keywords

Utilize negative keywords to remove irrelevant search phrases and prevent ad expenditure from being wasted on unqualified traffic.

Use ad extensions

Utilize ad extensions, such as callout extensions, site link extensions, and structured snippets, to improve and highlight your adverts.

Test and optimize

Utilize A/B testing to evaluate multiple ad variations and improve your campaigns for increased effectiveness.

Monitor your campaigns

Utilize analytics tools to track the performance of your efforts and make data-driven decisions.