TikTok for Business: A Guide to Mastering the Platform

MarketingInAsia Photo Credit: Unsplash Published: Nov29, 2023 By: Divya Dubey Marketing In Asia

TikTok for Business

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Investing in TikTok Advertising

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Brand Takeovers on TikTok

[{"selector":"#anim-80e335ea-8904-4718-9a56-52b569ec8eee","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Brand Takeovers, an exclusive advertising format that captures user attention as soon as they open the app.

Impact of TopView Ads

[{"selector":"#anim-d5d0df42-1469-46d4-b90a-f30d8fedb27f","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] TopView Ads, placed at the top of the user's feed, can significantly increase your brand's visibility

Creating Engaging Video Ads

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Utilizing Branded Effects

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Trendspotting

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Hashtag Challenges

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