The role of email marketing in a comprehensive digital marketing strategy

Email marketing allows for direct communication with a targeted  audience, as businesses can build and maintain a list of email addresses  for customers and potential customers.

Email marketing can be used to nurture leads and build relationships  with customers, through the use of personalized content and messaging.

Email marketing can be used to drive traffic to a website and increase  conversions, by including calls to action and links to landing pages in  emails.

Email marketing can be used to promote products and services, by sending out regular newsletters or promotional emails.

Email marketing can be used to re-engage inactive customers, by sending  out targeted campaigns to encourage them to make a purchase or visit the  website.

Email marketing is cost-effective as it requires minimal investment in terms of time and money.

Email marketing can be easily integrated with other digital marketing  channels, such as social media, to create a comprehensive & cohesive  marketing strategy.

Email marketing allows to measure and track the success of campaigns,  through the use of analytics and metrics such as open and click-through  rates.