Email marketing allows for direct communication with a targeted audience, as businesses can build and maintain a list of email addresses for customers and potential customers.
Email marketing can be used to nurture leads and build relationships with customers, through the use of personalized content and messaging.
Email marketing can be used to drive traffic to a website and increase conversions, by including calls to action and links to landing pages in emails.
Email marketing can be used to promote products and services, by sending out regular newsletters or promotional emails.
Email marketing can be used to re-engage inactive customers, by sending out targeted campaigns to encourage them to make a purchase or visit the website.
Email marketing is cost-effective as it requires minimal investment in terms of time and money.
Email marketing can be easily integrated with other digital marketing channels, such as social media, to create a comprehensive & cohesive marketing strategy.
Email marketing allows to measure and track the success of campaigns, through the use of analytics and metrics such as open and click-through rates.