The Power of Storytelling in Influencing Mindset, Beliefs, & Behavior
Stories make us memorable
Facts wrapped in a story are 20 times more likely to be remembered.
Stories create powerful connections
Listener's brainwaves sync with the storyteller's.
Stories influence
behavior
Relatable characters in a story can inspire lifestyle changes.
Crafting effective stories
Understand the audience's problem and pursuit.
Paint a vivid picture for the audience using specificity
A specific person, a specific challenge, and specific emotions.
The power of proposals
Timing, building credibility and trust, and making the proposal irresistible with storytelling.