The Power of Storytelling in Influencing Mindset, Beliefs, & Behavior

Stories make us memorable

Facts wrapped in a story are 20 times more likely to be remembered.

Stories create powerful connections

Listener's brainwaves sync with the storyteller's.

Stories influence behavior

Relatable characters in a story can inspire lifestyle changes. 

Crafting effective stories

Understand the audience's problem and pursuit. 

Paint a vivid picture for the audience using specificity

A specific person, a specific challenge, and specific emotions.

The power of proposals

Timing, building credibility and trust, and making the proposal irresistible with storytelling.