The Importance of Personalization in Email Marketing

Personalized emails strengthen customer experiences by sending the right content to the right people at the right time.

Establishing an emotional connection A person’s name is to that person, the sweetest, most important sound in any language.

Increased open rates By personalizing email’s subject line, you are addressing the right person

Improved click-through rates It can be achieved by accurate content and product recommendations.

Increased Conversion Rates It will create a bond with brand as customer notice that everything send is personalized.

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