The Impact of Virtual and Augmented Reality on Marketing

Brands can  experiences, engage consumers and encourage conversions.

Personalized ad experiences  They open the door to personalized ad experiences that are unique to every individual.

Virtual engagements  Replacing the need for travel while offering true “personal” engagement opportunities.

Social shopping experiences  Shoppers have more information about the origins, specifications, and costs.

Virtual experiential marketing  Imagine yourself driving the car, being a part of the event or having access to a new experience.

Gaming audiences  It has the potential to have big audiences in the future.

Hybridized experiences  It will become more relevant as people continue with virtual and in-person experiences.

Predecision-making processes  It allows for a data-driven, scientific approach to strategy as well as to the derived result.