Instagram's New Beat: Creative Collaborations and Musical Moments

Set the Mood with Carousel Music

Users can now add music to their photo carousels, enhancing the storytelling of their shared memories and moments.

Create Together: Collab on Posts and Reels

The new Collabs feature, allowing up to three friends to co-author a post or reel, expanding reach and shared creativity.

Collaborate with Ease, Public or Private

Both private and public accounts can engage in collaborations, ensuring privacy settings are respected.

Join the Fun: Add Yours Challenges

Users can get noticed by creators when participating in Reels challenges and the potential for their content to be featured.

A World of Music at Your Fingertips

The expansion of Instagram's music library to more countries and the exciting partnership with Spotify in Mexico and Brazil.

Stay Tuned for More!

Instagram's commitment to continually enhancing the user experience with more creative and fun features to come.