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Floral Pattern

Innovative Marketing Campaigns of 2023: Brands Breaking Boundaries

Photo Credit: Google

MarketingInAsia

By: Divya Dubey

Published on: 18 Dec

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Heinz and Absolut

Their collaboration for a tomato vodka pasta sauce inspired by a viral TikTok recipe.

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Heineken and Gamers

Heineken's campaign targeting Brazilian gamers.

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Dove's #TurnYourBack Campaign

Dove's campaign promoting natural beauty and authenticity

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Uber Eats and Ramadan

Uber Eats' campaign focusing on Iftar during Ramadan.

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1Password and Cybersecurity

1Password's campaign featuring Ryan Reynolds and its focus on cybersecurity.

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Reese's Easter Campaign

Reese's unique and humorous Easter advertising strategy

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Kraft's Consumer-Centric Ad

Kraft's strategy to connect with macaroni and cheese lovers who prefer spoons.

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SeLoger's Real Estate Humor

SeLoger's humorous approach to real estate advertising.

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DDB New Zealand's Gender Equality Campaign

DDB New Zealand's campaign to correct gender biases in sports.