5 Essential Digital Marketing Tools Every Business Needs In 2023

Google Analytics

This free Google tool analyses website traffic, user behavior, traffic sources, and conversion rates. This data can help companies tailor their website and marketing to customers.

Hootsuite

Hootsuite lets businesses schedule and post on Facebook, Twitter, Instagram, and LinkedIn.

SEMrush

SEMrush covers SEO, PPC, and content marketing. SEMrush tracks rankings, keywords, and competition.

Mailchimp

Mailchimp lets organizations send subscribers professional-looking emails. Automation, segmentation, and email campaign analytics.

Hubspot

Increase traffic, convert leads, and verify inbound marketing ROI. Sales tools reduce deal cycles and boost closing rates.