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Xia Ding Appointed as Sephora’s Managing Director...
By appointing Xia Ding as the new Managing Director of Greater China, Sephora is preparing for a new phase of expansion and innovation and strengthening its position in the Asian…
PUMA Signs Milind Soman as Running Ambassador in Strate...
PUMA has formally appointed famed fitness icon Milind Soman as its Running Ambassador, marking a big step in the company's branding strategy. With this alliance, Soman collaborates with a performance…
Linda Fagerlund Joins Mediahub as Chief Strategy Office...
Sydney. April 16, 2024: Full-service agency Mediahub has appointed renowned strategist Linda Fagerlund to the newly created role of Chief Strategy Officer, Australia and New Zealand. Responsible for delivering Mediahub’s…
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Zefr Expands Brand Safety Tools on TikTok for Global Ad...
Enhanced adsitability functionalities in collaboration with TikTok, Zefr, a top data platform…
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HKTDC Launches Seven Events To Cover Lifestyle Sectors ...
The showcases for global trendy products and design thinking draw over 7,000…
Heineken transforms laundromats into 24-hour sports bar...
Heineken® and LePub APAC are turning 24-hour laundromats into all-night sports bars…
Sting Energy Unleashes Cinematic Ad Campaign in Theater...
PepsiCo India has taken a bold step forward with its latest advertising…
WhatsApp Rolls Out Meta AI Chatbot for Select Users in ...
During the 2023 Meta Connect event, Meta introduced a slew of AI-driven…
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New Report: The Rising Threat of Search Engine Ad Abuse
A new report from BlueVoyant finds that threat actors are using the ad infrastructure built into search engines to their advantage to phish unsuspecting users. Sumit Bansal, VP, Asia Pacific…
I write about marketing strategy, entrepreneurship and life.
I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with…
