One of the most effective ways to market a small to medium business is now social media. Research indicates that at the beginning of 2021, there were 4.33 billion social media users worldwide or more than 55% of the world’s population. A social media audit is, therefore, now necessary. However, a social media audit is impossible without the appropriate social media monitoring tools, so the following is our list:
Hyper auditorIf you frequently read our content, you may have noticed that one of our go-to tools for creating listicles is HypeAuditor. Designed to detect fraud and assess the quality of an audience, you Can also use it to monitor your Instagram account. You can track your own Instagram account to get a better sense of your social presence by simply entering your handle in the "My Report" section of its dashboard. Additionally, it will send you a weekly email update summarising your activity, which you can use to create your monthly social media review.
LaterYour social media audit might benefit from Later's free plan if you primarily use Instagram. You have access to Later's Lite Instagram analytics, which allows you to track the performance of your most recent 30 posts and determine what kind of content receives the most engagement, even though the Standard Instagram analytics still need to be included in its free plan. You must subscribe to Instagram's Growth plan, which consists of the Standard analytics, to get a more detailed breakdown of how your account is performing.
AnalisaAnalisa is one of the newer players on the scene, founded in 2019. You can access raw data like follower count, the number of comments or likes a particular post received, and engagement rate on this AI-powered Instagram and TikTok analytics platform. The benefit of this tool is that it goes a step further in analysing these numbers. However, you'll need to sign up for one of its subscription plans to analyse posting activity and data on when followers and viewers interact with the posts.
BufferAny social media strategy must be built on data and analytics, so Buffer is introducing a feature just for social media analytics. You name it; Buffer Analyze gathers all of your metrics in one location, so you never have to do the grunt work yourself. Likes, comments, shares, clicks, Best quality? Their suggestions for posting strategies cover everything from the best time to post, how frequently to post, and the best kind of post to help you increase your audience and engagement on social media.
Brand MentionsBrand Mentions are a crucial tool. The platform searches every corner of the Internet and allows you to find mentions from the Web, Facebook, Twitter, Instagram, YouTube, LinkedIn, Reddit, Pinterest, and Quora. You can use Brand Mentions to create audit reports that include tracked mentions, assessed sentiment, compared information from all the major social media platforms, and, even better, incorporate customer reviews thanks to the new Reviews integration feature. Monitoring mentions enables one to gain a deeper understanding of their online presence, including which campaigns were successful and which fizzled out quickly.
BuzzsumoThe Discover tool on Buzzsumo is fantastic. The platform's trends, topics, and questions functionalities can be helpful when conducting a social media audit. After completing the extensive content performance analysis that an audit necessitates, it's comforting to know that a trustworthy source of content inspiration is close. In addition, Buzzsumo enables you to track trends over time, compare topics, identify referral traffic, and decide when to post.
AgorapulseOrganise, publish, examine, and listen to what people say about your brand across the top social networks on the interactive and attractive website. For social media accounts on Facebook, Instagram, LinkedIn, Twitter, and YouTube, there is a tool called Agorapulse. This platform's user behaviour data feature and automatic scheduled reports are helpful when conducting a social media audit. You can download a mobile version of this social media management platform from Google Play or App Store.
TalkwalkerTalkwalker, a flexible social listening tool, delves deeply into online social networks. It keeps an eye on information from websites, blogs, print media, TV, radio, Twitter, Instagram, and YouTube, in addition to these other platforms. The social media intelligence of this platform—AI video recognition—using unique image recognition technology is its most impressive feature. Consider compiling video data from social media users worldwide for a social media audit report.
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