Marketing In Asia brings to you a curated round-up of important digital marketing updates this week. (March 4 – March 11)
Digital Media Roundup (March 4 – March 11)
Twitter launches beta experiment of Shop
Merchants will be enabled to showcase a collection of up to 50 products to shoppers through Twitter Shops, a feature free to use for users.
Users can view products from the profiles of desired brands, discover products on the timeline, and browse them on Twitter Shops. Read more
Google May Surface More Short-Form Video In Search Results
Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries.
This was stated in latest Search Off The Record podcast episode by Google Product Manager Danielle Marshak, who oversees videos in search results. Read more
New Microsoft Advertising Professional Service Ads For Bing Search
Microsoft Advertising announced yet another set of vertical ad formats for Bing Search – professional service ads for insurance services, real estate services and tax services. “Professional Service Ads aim to do just that for anyone that’s looking to get connected with a certain agent, advisor, consultant, or any sort of professional,” Microsoft wrote. Read more
Pinterest Unveils a Range of Shopping and Advertising Updates at its Annual ‘Pinterest Presents’ Event
Pinterest has announced a range of new updates and additions as part of its second annual ‘Pinterest Presents’ global advertiser summit, including in-stream shopping enhancements, promoted Idea Pins, improvements to its Pinterest Trends tool. Read more
Also read: Previous week’s digital media roundup
Twitter launches a tool to manage online harassment
Twitter has launched a new tool in collaboration with Jigsaw for users who face targeted online harassment, to enable them to manage or report such unsolicited activities.
Research shows 70% of female journalists receive threats and harassment online, and more than 40% of them stopped reporting a story as a result. Read more
Instagram Launches New Creator Lab to Help Creators Maximize their On-Platform Performance
Instagram’s looking to help creators get a better understanding of key posting best practices and processes via a new Creator Lab initiative, which hosts videos and insights from a range of successful creators on key elements. Read more
LinkedIn Adds New ‘Future of Skills’ Data Tool to Highlight Key Industry Trends
LinkedIn has launched a new ‘Future of Skills’ interactive tool, which enables you to dig into the latest skills trends for any job role, in order to glean more insight into what employers are looking for, and what people are listing on their LinkedIn profiles for each position. Read more
Meta launches digital security course for journalists
Meta has announced a new, online digital security and safety training course for journalists and human rights defenders; the program is created and managed by the International Center for Journalists in partnership with the Border Center for Journalists and Bloggers. Read more