Winner of MIA Impact Circle Stellar CxO Awards - En Abu Bakar Yusof is a seasoned professional with a remarkable career spanning close to three decades in the realm of international trade and export promotion. His extensive expertise and unwavering commitment have positioned him as a driving force behind Malaysia’s global trade initiatives. Currently holding the distinguished position of Deputy CEO (Exporters Development) and Chief Digital Officer at MATRADE, he continues to shape and elevate Malaysia’s presence on the international trade stage. In this capacity as deputy CEO of MATRADE, he stands as a champion of Malaysia’s export community, working to empower businesses to reach new global heights. His emphasis on digital innovation underscores his recognition of the evolving landscape of international trade, ensuring that Malaysia remains at the forefront of technological advancements.