KK is a hybrid creative with more than two decades of experience in local and global brand communication. Originally from Malaysia, KK has worked in several international networks across Singapore, Malaysia, Indonesia, and Thailand. Automotive, Telco, Mobile Phone, Electronic, Banking, F&B, are categories that KK is familiar with, having handled holistic integrated campaigns for a varied portfolio of brands such as Hyundai, Honda, Toyota, Nissan, Datsun, Volvo, BMW, vivo Mobile, LG mobile, Maxis, Digi, Citibank, Standard & Chartered Bank, UOB, Maybank, Sony, Panasonic, F&N, etc. KK joined INNOCEAN Indonesia as Chief Creative Officer in 2022. Based in Jakarta, KK leads the creative department to offer integrated creative solutions from ATL, BTL, and Experiential, to digital. To date, KK has taken home more than 280 international awards including Indonesia’s first and only Yellow Pencil, at the world’s toughest creative show, D&AD, he has also picked up 3 D&AD Graphite and 4 Wood Pencils, 3 One Show Gold Pencils, and numerous metals at Cannes Lions, One Show, Clio, Clio Health, LIA, Spikes Asia, APAC Adfest, New York Fest, Busan Mad Stars, and Effie Asia. These awards collectively led him to be ranked No.1 Most Awarded Creative Director in Indonesia by Campaign Brief Asia for 5 consecutive years.